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LA MER / Brand Story
A Sea of Inspiration
A Sea of Inspiration
A Sea of Inspiration
The Man Behind the Miracle
One scientist. A sea of inspiration.
12 Years
12 Years
whoos
12 Years Time Dr. Max Huber spent searching for the key to improving the look of his skin after suffering burns in a lab accident.
section 3
6,000 Experiments Max Huber engaged in endless experiments before successfully creating Miracle Broth™ - La Mer's potent cell-renewing elixir.
3-4 months
3-4 months
3-4 months Amount of time Dr Huber's blend of sea kelp, vitamins and marine nutrients undergoes a unique fermentation process to become Miracle Broth™
section 5
(Up to) 2 Feet per day Growth rate of Giant Sea Kelp. Renowned for its self-regeneration, the heart of Huber's Miracle Broth is hand-harvested and rushed on ice to the La Mer labs to begin its transformation.
One place in the world
One place in the world
One place in the world The marine-protected waters of the Pacific Northwest off the coastof Vancouver Island where La Mer hand-harvests Giant Sea Kelpbefore flying it on ice to the La Mer labs to begin its transformation. The marine-protected waters of the Pacific Northwest off the coast of Vancouver Island where La Mer hand-harvests Giant Sea Kelp before flying it on ice to the La Mer labs to begin its transformation.
section 7
Your La Mer Essentials Experience your own story of transformation with La Mer's most loved treatment regimen.
The Treatment Lotion
The Treatment Lotion Serum-strength, visible youth-boosting formula
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The Concentrate
The Concentrate Barrier serum to strengthen, visibly soothe and protect
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The Eye Concentrate
The Eye Concentrate Reduce the look of dark circles, lines and wrinkles
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Crème de la Mer
Crème de la Mer Helps heal dryness with deep moisture
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Store Locator|All Products
Shop Best Sellers Gifts The Story The Experience
Moisturizers Eyes Serums Emulsions Genaissance Skincolor Masks The Specialist Cleansers & Toners Watery Lotions Body Travel Exclusives Little Luxuries View All
How-To Video
LA MER / The Story
FROM SEA TO SKIN
Discover the secret behind Crème de la Mer and the healing energies of the Miracle Broth™.
THE STORY
La Mer’s journey began when Dr. Max Huber suffered burns in an experiment gone awry and set out to create his own destiny. Physicist by day, stargazer and dreamer by night, he hoped to unlock the healing power of the sea he held so dear.
Inspired by the oceanic world, Huber fermented nutrient-rich sea kelp with other natural ingredients. 12 years and 6,000 experiments later, Crème de la Mer was born – and Huber’s skin visibly restored.
THE ART OF FERMENTATION
Our Pacific sea kelp is combined with calcium, magnesium, potassium, iron, and lecithin, Vitamins C, E and B12, along with oils of citrus, eucalyptus, wheat germ, alfalfa and sunflower and then put through a bio-fermentation process that lasts three months. Like alchemy, the resulting Miracle Broth™ is more than the sum of its parts – it’s as alive as the sea itself. This Miracle Broth™ is at the heart of every La Mer product and the secret behind the coveted Crème de la Mer.
THE MIRACLE BROTH
Today, we utilize the same processes perfected by Dr. Huber many moons ago. A multi-step, carefully crafted system ensures that each jar of Crème de la Mer is packed with the same potential as the original Miracle Broth™.
THE JOURNEY
Dr. Huber believed that kelp held the multitudes of the sea’s energies within its cells and went to great lengths to unlock this power. In honor of his wishes, our sea kelp is still hand-harvested twice a year and shipped on ice to the Dr. Max Huber Research Laboratories. It’s these details that make the difference.
FROM SEA TO SKIN
The iconic Crème de la Mer renews and restores, immersing your skin in moisture and the healing energies of our Miracle Broth™. Glowing with youthful radiance.
FROM SEA TO SKIN
The iconic Crème de la Mer renews and restores, immersing your skin in moisture and the healing energies of our Miracle Broth™. Glowing with youthful radiance.
TEXTURES TO TRANSFORM
A collection of beautiful textures – from the riches of the original icon to the fluidity of a luxurious lotion with a satin finish – creates the possibility of transformation for a lifetime
Crème de la Mer
Ultra-rich. Dewy.
The Moisturizing Soft Cream
Weightless. Luminous.
The Moisturizing Gel Cream
Ultra-light. Velvet.
The Moisturizing Soft Lotion
Ultra-weightless. Satin.
THE ESSENTIALS
From the world of La Mer
Customise your La Mer ritual. Essentials include the Treatment Lotion, followed by a Serum, Eye treatment and Moisturizer of choice.