Dom Pérignon x Takashi Murakami Experience at Hong Kong International Airport
Moët Hennessy Travel Retail, in partnership with DUTY ZERO by cdf, announces the launch of a striking new Dom Pérignon x Takashi Murakami experience at Hong Kong International Airport (HKIA). A large-scale artistic takeover transforms HKIA into a vivid canvas of creativity, marking the pinnacle of the Maison’s latest collaboration and the largest showcase of the campaign in Asia Pacific’s travel retail. Taking place from November to December 2025, the activation amplifies the global Dom Pérignon x Murakami partnership through a spectacular, airport-wide transformation that merges art, movement, and luxury craftsmanship.
The Limited Editions Bundle: Vintage 2015 and Rosé Vintage 2010
The creative dialogue between Dom Pérignon and Murakami takes tangible form in two limited editions: Dom Pérignon Vintage 2015 and Dom Pérignon Rosé Vintage 2010. These bottles reimagine the Maison’s minimalist aesthetic through Murakami’s vivid, pop-inspired lens. Two airport-exclusive Takashi Murakami Edition sets are now available at HKairportShop.com Online Shop for your duty-free purchase.
Dom Pérignon Vintage 2015 Takashi Murakami Edition 750ml + Vintage 2015 750ml (2pcs)
For Dom Pérignon Vintage 2015, the dark, elegant bottle and coffret are enlivened by Murakami’s smiling flowers, their joyful faces blooming around the iconic shield. The design symbolises the blossoming of nature and creation like a conversation between restraint and exuberance, refinement and radiance.
Dom Pérignon Rosé Vintage 2010 Takashi Murakami Edition 750ml + Rosé Vintage 2009 750ml
For Dom Pérignon Rosé Vintage 2010, the palette deepens, with the flowers taking on a more intense, dreamlike quality that mirrors the bold personality of the rosé itself. Together, the two designs form a collectible pairing that are radiant expressions of Dom Pérignon’s dual pursuit of harmony and daring. When placed side by side, the coffrets create a modular floral scene, inviting collectors to engage, assemble, and extend the experience beyond the bottle.
Through these creations, Dom Pérignon and Murakami reveal a shared conviction that beauty lies in transformation, that both art and winemaking are acts of continual renewal. Murakami’s harmony of lightness and depth mirrors Dom Pérignon’s pursuit of balance, where nature’s raw expression is shaped into emotion. Together, they reaffirm that creation is not repetition, but the ever-evolving art of reinvention.
From now until 4 January 2026, shop Dom Pérignon and Murakami Limited Edition bundle set at HKairportShop.com Online Shop with extra Christmas storewide discounts:
• 12% off upon spending HK$7,500
• 8% off upon spending HK$5,500
• 4% off upon spending HK$2,500
What’s more, receive a HK$1,500 air ticket voucher upon accumulated spending of HK$15,000 at HKIA, plus double reward points for every dollar spent!
The Dom Pérignon x Takashi Murakami Experience
The HKIA installation extends far beyond a single space. Across the East Hall North and East Hall South concourses, travellers will be immersed into Murakami’s world of colour, form and motion. The installation has taken over HKIA’s escalators, and premium media zones, as well as 3D digital screens transforming into an evolving tableau of Murakami’s iconic smiling flowers, a symbol of joy and creative vitality. This multi-zone activation transforms HKIA into a living gallery, while redefining how a champagne encounter in travel retail can be an immersive experience that brings the Maison’s creative spirit into the traveller’s journey.
Murakami’s flowers animate the journey, blooming along the escalators and glass balustrades to create the sense of a kinetic garden blooming in motion. Between the two escalators, the central feature area will be re-dressed with Murakami’s signature flower, while the top of the escalators will feature a large-scale installation inspired by Murakami’s iconic motif – offering travellers a striking visual welcome and an invitation to discover Dom Pérignon’s limited editions below.
An Immersive Airport Takeover
The Hong Kong activation is the regional crescendo of a global campaign that marks the beginning of Dom Pérignon’s ‘Creation is an Eternal Journey’ chapter. Conceived as an exploration of timeless creativity, the series brings together seven cultural visionaries – from artists and musicians to chefs and directors – each reinterpreting the Maison’s creative philosophy in their own medium. Among them, artist Takashi Murakami stands out as a collaborator whose art embodies both heritage and innovation, making him a natural partner for Dom Pérignon’s creative dialogue.
The collaboration between Chef de Cave Vincent Chaperon and Takashi Murakami is an encounter at the crossroads of tradition and invention. Both creators see heritage not as something to be preserved, but as a living gesture to be reinterpreted. Murakami’s aesthetic, grounded in his celebrated Superflat movement, reframing the codes of classical Japanese art through the lens of contemporary culture – where manga, consumerism, and digital art meet minimalism and emotional depth. His signature smiling flowers, instantly recognisable symbols of joy and renewal, conceal layers of poetic tension: a meditation on the surface and the soul, the eternal and the fleeting.
Celebrate the season in style and immerse yourself in the Dom Pérignon x Takashi Murakami experience at HKIA—where art, luxury, and creativity converge for an unforgettable journey.